DC Comics has announced that as of January, 2011, the publisher wll be decreasing prices on their standard length $3.99 titles to $2.99 citing the long term health of the industry as their reason for the new pricing. Not to be outdone, Marvel Comics (less than an hour after their primary competitor announced an across the board drop) also announced at least a partial move away from the often criticized $3.99 price for new serialized superhero comics. When taking into account mini-series, annuals and specials, more than 80% of DC’s comic books will be priced at $2.99.

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